Entrepreneurs are naturally driven toward profitability, but that doesn’t mean they can’t focus their attention on sustainability, too. Business founders are increasingly launching organizations with strong environmental, social, and governance (ESG) components.

And private equity and venture capital firms are taking notice, backing startups and existing organizations that demonstrate a drive for sustainability, such as those in the renewable energy sector. In the third quarter of 2022, Morningstar reported that U.S. sustainable funds were worth $272 billion.

Even giant legacy corporations like General Mills have started venture capital groups expected to make strategic investments while keeping ESG principles in mind. More…..